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Cyber Monday is becoming one of the biggest online shopping days of the year
"Black Friday" formally kicks off the holiday shopping season, when on the day after Thanksgiving, millions of shoppers hit the shopping malls. But Cyber Monday, the Monday after Thanksgiving, is quickly becoming one of the biggest ONLINE shopping days of the year. Online shopping is expected to increase by 25 percent this holiday season, to $18 billion, according to Forrester Research, a technology research company. More than one-third of consumers, or 51.7 million shoppers, said they plan to use the Internet to browse or buy gifts this holiday season. And a lot of those sales will likely occur the Monday after Thanksgiving, according to the National Retail Federation. Last year, the Monday after Thanksgiving was the peak day for online transactions, according to VeriSign Payment Services, a company that processes electronic payments for about 150,000 online merchants. Seventy-seven percent of online retailers said their sales increased noticeably that day, according to a recent survey. Last year, U.S. consumers spent $737 million online just during the Thanksgiving weekend, a 33% increase from the $553 spent during the same period in 2003, according to Internetretailer.com.
Front Page Talking Points is written by
Alan Stamm for NIEonline.com, Copyright 2013
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Have students explore what role newspapers can play in the Cyber Monday phenomenon? How does newspaper advertising have to change to address this new shopping model? How does print advertising compare to online advertising. Which do you think is more effective?
What advantage do newspapers have, either online or in print, that can help them cash in? Why do online merchants need newspapers in the new cyber world? Some concepts for students to explain: Brand identity, trust, "eyeballs."
Have students examine the ads in this week's newspaper and see how many list a website within the ad. Which is the smallest retailer to list an online presence?
Why shop online?
The very existence of a phenomenon like "Cyber Monday" points to the Web's growing force as a retail outlet. People who shop online today aren`t just hard core Internet geeks. Shopping online saves time, saves trips to the store and (sometimes) saves money. A new wrinkle that's developing is that more people shop online at work, where they have faster Internet connections.