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Newspapers expand role to keep pace with changing times
Newspapers across America and overseas are applying fresh approaches to gathering news, selling ads and distributing information as dramatic advances continue reshaping their centuries-old industry. Publishers and journalists are not alone as they adapt to economic, cultural and technological changes. Libraries, video rental shops, downtown merchants, car dealers and other services also are affected by the Internet, changing consumer behaviors and the drawbacks of old-school business models. New responses by more than 1,400 local papers nationwide include “web first” coverage, frequent online updates, wider types of local information, links to other companies’ papers, encouraging reader contributions, and partnering with Google and Yahoo to sell ads. Innovations are prompted by declining readership of print editions, financial pressures and the popularity of blogs, e-publications, The Daily Show, Youtube.com and other information alternatives. The New York Times’ online readership, for example, now exceeds the number of people who buy its print edition.
On a positive note, mainstream media remain the most trusted news source and the top choice of a majority of Americans. Fifty-two percent of 1,500 adults surveyed this fall by the Lexis-Nexis information services firm said they expect to trust and rely mainly on tradtional news sources in the future, while only 13 percent said they will trust and rely mostly on emerging media. When faced with major events that significantly affect their lives, only 6 percent said they would turn to Internet publications, user groups, blogs or chat rooms.
Front Page Talking Points is written by
Alan Stamm for NIEonline.com, Copyright 2013
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