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Blog boom enlivens media landscape
A new Internet-related report confirms something recognized by anyone paying attention: Blogs have become an important, influential part of the media world. Nearly 78 million unique visitors from the U.S. visited a blog during August, says the fifth annual "State of the Blogosphere" study issued last week by Technorati. That's a popular search engine focused on blogs - online journals or news sites created by newspapers, magazines, advocacy groups, businesses and individuals worldwide. Technorati, which has indexed 133 million blogs since 2002, defines the blogosphere as "the interconnected communities of bloggers and readers at the convergence of journalism and conversation." Its researchers tracked blogs in 81 languages and surveyed 1,000 bloggers from 66 countries across six continents.
What began as a grass-roots means of expression has matured into "a global phenomenon that has hit the mainstream," as the 2008 analysis puts it. Ninety-five of the 100 largest U.S. news outlets have at least one journalist who blogs.
Front Page Talking Points is written by
Alan Stamm for NIEonline.com, Copyright 2013
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