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More holiday greetings are sent with clicks, not stamps
Many families use memory cards instead of greeting cards to share holiday season messages, part of our growing reliance on social media and e-mail to share pictures and shout-outs. Electronic options are just part of the reason behind a drop in hard-copy cards. People are crunched for time. Stamps keep getting costlier. Printed cards, introduced in the 1800s, now seem environmentally unfriendly and so yesterday. Distant family and friends no longer anticipate annual photo cards because they see countless snapshots on Facebook or via e-mail all year. "Compared to these instant forms of communication, addressing a preprinted card and sending it via snail mail seems like an antiquated waste of time," notes marketing executive Pamela Danziger of Stevens, Pa.
Still, nearly 80 percent of those surveyed by the National Retail Federation said they're buying traditional holiday cards this month. But that's down from more than 85 percent in 2006 -- adding to tough times for the Postal Service, which recently announced it had lost $8.5 billion in the last year despite cutting more than 100,000 jobs. Americans mailed more than 1.8 billion Christmas cards last year, according to greeting card industry statistics. That's expected to drop to 1.5 billion this holiday season.
"Bah-humbug" say purists who believe Christmas -- which celebrates Jesus' birth, after all -- deserves more respect, thoughtfulness and reverence than e-greetings reflect. Some see the trend as further erosion of a religious holiday that has been secularized through spreading use of "Happy Holidays" instead of "Merry Christmas." (See video below.)
Front Page Talking Points is written by
Alan Stamm for NIEonline.com, Copyright 2013
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