03/08/2010

"Embrace Life" seatbelt video goes viral

A campaign to encourage people to use their seatbelts becomes a Net phenomenon as people around the world praise the video for its beauty. Posted on Jan. 28, the video generated more than a million views in its first two weeks online and continues to spread.

Class discussion: Does this video help you look at seatbelt usage in a different way? The director has been quoted as wanting to offer a positive message instead of focusing on the horrific aspects of accidents like other campaigns tend to. How would you use a positive approach to produce a message for other public service subjects. How might a positive approach work in an anti-smoking campaign? What about campaign encouraging recycling to save energy?