President Obama wants to assure we can control what information websites collect about us and how they use it. He's asking Congress to turn a 60-page Consumer Privacy Bill of Rights into federal law. Proposed safeguards also would also let people see and correct personal data collected by Internet companies, and require that companies protect sensitive information. "Consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online," Obama said last week. "As the Internet evolves, consumer trust is essential." All European countries have online privacy laws, as do Canada, Australia and some South American nations.

The U.S. push comes as smart phones, tablet computers, mobile apps, Internet services and other tools track what we do online and where we go in real life. Companies also have new ways to collect and combine data on our interests and habits. Beginning this week, for instance, Google is merging data it gathers from email, video, social networking and other services when you're signed in with a Google account.

In a related move, leading Internet companies and online ad networks visited the White House last week to promise they'll comply when consumers use a Do Not Track option in most major web browsers. Google even will add a Do Not Track button to its Chrome browser. The online ad industry also pledged not to release any browsing data to employers or insurers. "The administration is encouraged by these commitments," a White House statement says.

President says: "Never has privacy been more important than today in the age of the Internet, the World Wide Web and smart phones." -- White House statement, Feb. 23

Skeptic says: "This is just a policy outline. . . .. Congress . . . isn't likely to touch it anytime soon." -- Keith Wagstaff, Techland blogger at Time magazine

Optimist says: "I'm optimistic that there will be enough major players cooperating that we'll see real successes in a few key areas. If we try to solve all of the privacy issues for the whole industry, we’ll probably be arguing for the next 50 years." -- Jules Polonetsky, director of the Future of Privacy Forum