The Great Moose Migration: A hit for Sweden's ‘slow’ TV

In Sweden, it’s time for the return of a surprising TV sensation — starring none other than the kings of the Scandinavian forest. “The Great Moose Migration” has become a national hit for Sweden’s public broadcaster. For 20 days straight, cameras follow the moose on their slow, majestic journey to spring pastures — streaming live, 24 hours a day. It’s part of a growing trend in “slow TV,” which offers viewers a calming escape from the fast-paced world of social media algorithms.

Class discussion: Would you spend time watching moose migrating through a forest in real time? How about watching wild bears fishing in a stream? Are streaming programs like these the true reality television? Do you ever feel like relaxing with such “slow” videos? Or, do you always go for action movies or other exciting entertainment? How do social media and other websites use computer algorithms to keep you online as long as possible and exposed to advertising selected just for you?